With over 27 years of experience in the game industry as a geographer and culturalization strategist, Kate Edwards has been involved in the creation of many franchises and products, including the world-building process for major video game titles such as Halo, Fable, Age of Empires, Mass Effect, and many, many others. She has seen it all when it comes to geopolitical and cultural issues that are often overlooked in content creation and can negatively affect the ability of content to be distributed overseas, and she has seen designers miss opportunities to create more robust worlds that engage the end-users from diverse cultural backgrounds. Kate will provide a high-level, critical overview of the little-known field of content culturalization and how it can assist creators to maximize the global reach of their games.