Yousr Amri is a UI/UX designer and founder of Yooma Studio, specializing in player experience and monetization for free-to-play games. She has worked on some of mobile's biggest titles, including Travel Town (Moonactive), Merge Mansion (Metacore), and Switchcraft (Wooga), designing the interfaces and systems that millions of players interact with every day. She is also the creator of Daft Jump, winner of the Big Indie Pitch MENA in 2017. Having spent years optimizing engagement loops, Yousr now argues for the opposite discipline: designing for feeling first. Her work bridges UX research and game design, exploring how games can stay human in an age of generated content.
