Graham McAllister

Founder Player Research @ Player Research

Graham is the Founder of Player Research, an award-winning UX research studio based in Brighton, UK and Montreal, Canada.¬†Player Research help studios see their game from the players’ perspective by testing assumptions, validating design decisions, and providing evidence on the player experience throughout development.¬†Graham is a BAFTA Games member and has written regular columns on user research for EDGE and . Their clients include EA, Tencent, NaturalMotion, Sony, Microsoft, Nordeus, Outfit7, and Creative Assembly among many others.