Graham is the Founder of Player Research, an award-winning UX research studio based in Brighton, UK and Montreal, Canada. Player Research help studios see their game from the players' perspective by testing assumptions, validating design decisions, and providing evidence on the player experience throughout development. Graham is a BAFTA Games member and has written regular columns on user research for EDGE and http://GamesIndustry.biz . Their clients include EA, Tencent, NaturalMotion, Sony, Microsoft, Nordeus, Outfit7, and Creative Assembly among many others.