The talk will focus on the history of Mipumi and its way to introduce processes and workflows to identify innovation and original ideas. How Mipumi established an own unit working on original IPs and which prerequisites had to be established to create "The Lion's Song", our first self-financed and self-published game, recently released on Steam. How did company culture support the creation of original IPs and how could it co-exist with the work on AAA brands? These are some questions that we will discuss and explain based on our experiences.