Opening Keynote: Games and Pop Culture: Interactions with phenomena of pop culture in the history of digital games

by Jogi Neufeld

09:00:00 - 10:00:00
TU Graz, Lecture Theatre i7, Inffeldgasse 25d

Talk Content

Since the initial success of video games in the early 1970s, forms and symbols from pop culture were adopted in design and gameplay. Later, with early blockbusters and the first genre stars, games reverberated to popular culture. "Old" media like film and comics finally embraced the new pop icons at the beginning of the 1980s. Using the example of STAR WARS among others, this talk shows the effects mass phenomena of pop culture have, how they are reflected in new media, and how they entrench in our everyday culture.